FOR THE BUSINESS OWNER WHO WANTS MORE LEVERAGE IN 2025
TURN YOUR KNOWLEDGE INTO MORE DOLLARS, MORE Freedom & MORE IMPACT.
THE ONLY "OPERATING SYSTEM" YOU'LL NEED TO SIMPLIFY, ORGANIZE AND PRODUCTIZE YOUR VALUABLE KNOWLEDGE FOR YOUR STAFF, CLIENTS OR CUSTOMERS IN 2025
Unlock 80% Off of My Entire CodifyOS Training That Provides Clarity on Why, How and What To Build For Team or Customers To Scale Without Burnout, Headache or Chaos
If you're reading this page, it means you want to productize your brain and unlock scale, create growth and expand time...
photo by: @katrinathaxton
SEATTLE-ISH, WA
Dear friend,
It's here...
2025.
I hope you've had a chance to reflect on 2024 and decide how this year will unfold.
So, let me get straight to the point.
There are three types of people reading this right now. Some are ready to take the hard lessons of 2024 and turn them into real progress this year.
And then there are those heading into 2025 exactly as they left 2024, making BIG goals, but the same excuses and expecting a different outcome.
Which one are you?
The first are people who is ALREADY building digital products and internal playbooks to scale their practice
The second are people who know they have valuable knowledge but are stuck figuring out how to turn it into something actionable and scalable.
The third are those sitting on a mountain of untapped expertise & knowledge, letting it collect dust while others cash in and grow on ideas half as good.
If You're STILL WITH ME...
I Want to hand you my entire operating system for HOW I PRODUCTIZe KNOWLEDGE
...SO YOU CAN BE AHEAD OF THE COMPETITION IN 2025 WITHOUT THE BURNOUT, FRUSTRATION OR SECOND GUESSING...
In August of 2024, I was invited as a guest speaker for live digital event with a group of about 30 entrepreneurs.
For nearly 2 hours, we dove deep into the art and science of codification - how to take your knowledge and turn it into systems that people not only understand but act on.
We tackled the root issues: why most communication fails, how to structure information for maximum adaptation, and the key principles for organizing knowledge in a way that drives action.
Here’s the truth: the world is full of noise. And most people, even experts, struggle to get their message across because they fail to codify their knowledge into clear, actionable frameworks.
It’s not enough to know something; you have to make it consumable, relatable, and transformative for others.
This training wasn’t about creating products for the sake of products. It was about building tools that educate, convert, and scale.
Tools that create real change...
Not just for the audience consuming them, but for the entrepreneurs creating them.
If you’ve ever wondered why your communication isn’t landing, or why your ideas aren’t scaling the way you know they could, this training was designed to fix that.
THESE THREE CORE ISSUES KEEP PEOPLE FROM PRODUCTIZING
PEOPLE DON'T START OR FINISH BUILDING SOMETHING THAT WILL PROVIDE MASSIVE LEVERAGE... WE HAVE TO REMOVE THEM
Ask me how I know...
I remember the first time I went to build some damn lessons on Keynote. lol.
Staring at the blank Keynote for hours wondering, "What the hell do I put on these slides...?"
I had been lucky enough our first client ever for our brand, Shelby Frost from Five Springs Health in Wyoming. (she's an awesome practitioner by the way...) gave me more patience than I deserved.
Took me 4 weeks to build ONE... just one f'n lesson.
And it was a confusing lesson that I am embarrassed to look at in retrospect.
Man I sucked pretty bad.
Shit, I was lucky enough to convince her to buy my consulting product back when I had no clue how to teach her.
Here is what I did have: the knowledge on how to do the thing effectively.
As she went through my bloated material and modules... I made about 108 of them (facepalm...🤦🏽♂️).
Many of them were obscure, too "up in the clouds", and didn't really have a defined end.
This was key mistake.
You must start with the end in mind and reverse engineer backward to the starting point. Thinking of all the possible pitfalls because the person may not have the same skill level as you.
The issue I was having is that I thought EVERYTHING was relevant, as much as I thought it was interesting... she suffered having to weather the storm of my mind and consciousness.
Don't do this to your people.
What we want is something simple, and iterative that gives you directional correctness so you can continue to refine your product/training/playbook/etc.
Now going on the v10 of my core curriculum for our clients... 53,000+ slides made and nearly 1700 hours recorded. I've gotten the hang of it finally. And can produce powerful and potent material at will.
This product will distill down the "meat on the bone" for you so you can skip all that pain I went through.
Unless you're a masochist lol then have fun...
But for those that aren't keep reading.
SOO... WHAT DOES "CODIFY" MEAN & WHY IS IT IMPORTANT FOR MY BUSINESS GROWTH & SCALE?
Okay sweet so that's the Google version.
My version is similar but operationalized for business.
To organize information to create repeatable and predictable outcomes.
The whole point of codification is to create consistency. If you've ever try to remove yourself from any type of labor inside of your business you know that designing this stuff can be challenging.
If you haven't, then chaos and inconsistency are inevitable and that sucks lol.
I started to think, "What is the easiest analogy to define and showcase a way people do this everyday...?"
I think the next section nails it.
CHEFS > COOKS
Here's my one of my favorite examples of codifying:
My 5 year old chocolate mousse and whipped cream recipe that I've shared with dozens of people.
Recipes, in their nature are codified and/or productized to create consistent outcomes.
This is why you can go across the country in food chains or restaurants and get the same thing in Seattle as you could in Dallas or New York.
"JonCameron, aren't these SOPs? I already have SOPs for my business..."
Great.
"SOPs" are recipes that people follow to a defined end, but using the cooking analogy... most people are cooks can't make recipes.
That requires higher degrees of critical thinking, context and vision based on models, principles and ultimately philosophy.
To take raw ingredients and come up with new combinations requires understanding how to distill and build from first principles.
In the culinary world these people are typically given the title of chef.
They innovate, iterate and systematize their creations to make it accessible and scalable to someone who isn't as skilled.
THAT ...is what CodifyOS is all about.
Applying this process for clients, customers, or staff.
Also if you want my mousse recipe click here 👈🏽
Also if you want my mousse recipe click here 👈🏽
CHEFS > COOKS
Here's my one of my favorite examples of codifying:
My 5 year old chocolate mousse and whipped cream recipe that I've shared with dozens of people.
Recipes, in their nature are codified and/or productized to create consistent outcomes.
This is why you can go across the country in food chains or restaurants and get the same thing in Seattle as you could in Dallas or New York.
"JonCameron, aren't these SOPs? I already have SOPs for my business..."
Great.
"SOPs" are recipes that people follow to a defined end, but using the cooking analogy... most people are cooks can't make recipes.
That requires higher degrees of critical thinking, context and vision based on models, principles and ultimately philosophy.
To take raw ingredients and come up with new combinations requires understanding how to distill and build from first principles.
In the culinary world these people are typically given the title of chef.
They innovate, iterate and systematize their creations to make it accessible and scalable to someone who isn't as skilled.
THAT ...is what CodifyOS is all about.
Applying this process for clients, customers, or staff.
I USE THIS PROCESS TO GAIN LEVERAGE IN 2 CATEGORIES...
PLAYBOOKS
TrainingS FOR staff on how to OPERATE TO YOUR BUSINESS STANDARD
PRODUCTS
specific OUTCOME-bASED INFORMATION PACKAGED AS A DIGITAL GOOD
BUILDING POWERFUL PLAYBOOKS
Without playbooks - my company wouldn't be able to operate.
They allow for my staff to have more autonomy in making decisions and as we grow this is going to become more and more important.
Even better - we have a model that we use to teach our staff to produce the playbooks to know when, how and what to put in them.
The picture you see is a fraction of our database that has a specific process to produce "thinkers" instead of just "doers".
No intelligent founder wants to be the genius with a 1000 goombas... That would suck.
BUILDING POWERFUL PLAYBOOKS
Without playbooks - my company wouldn't be able to operate.
They allow for my staff to have more autonomy in making decisions and as we grow this is going to become more and more important.
Even better - we have a model that we use to teach our staff to produce the playbooks to know when, how and what to put in them.
The picture you see is a fraction of our database that has a specific process to produce "thinkers" instead of just "doers".
No intelligent founder wants to be the genius with a 1000 goombas... That would suck.
CREATING POTENT PRODUCTS
Since 2020, I've had many "reps under the bar" of having to recreate over and over again was the tuition I paid to create simple and dense productized knowledge for my clients and customers.
Inside of your business you have many things that could be fractionalized off of your "main thing" to help people get an appetizer of your full meal.
On top of being able to produce revenue without the need of fulfillment or providing this as a supplement to your high end clients that can consume on-demand material to get a better experience.
Like an outcome-based Netflix for your business.
I USE A 5-PART MODEL TO ENGINEER POTENT CODIFIED KNOWLEDGE
You cannot scale without structure, and you cannot create structure if you do things out of order.
If you chase tactics without defining your philosophy, you fail.
If you polish nuance before mastering principles, you fail.
Growth happens when you follow the right sequence.
At the top is philosophy... The “why” guiding every decision.
Without it, every tactic is a gamble. Beneath philosophy are principles - fundamental truths that shape your strategy.
Then come models - frameworks in motion with inputs, outputs, feedback and iteration. The process that turns principles into results. And at the base?
Tactics and nuance, valuable only when built on a guided by a core philosophy.
Most businesses try to start at the bottom, chasing tactics and tweaking nuance. That’s why they stay stuck.
The Codification Model gives you clarity, leverage, and sustainable growth—by giving you the summit and then traveling downward.
This training exists to help you stop spinning your wheels and start scaling with purpose.
Let’s build it right.
5-PART VIDEO OPERATING SYSTEM WHERE YOU'LL LEARN:
CODIFACTION PYRAMID
A deep dive on this new model of building and transferring expertise to provide power to you, your staff or your clients.
HEDGING AGAINST THOUGHT DILUTION
The inevitable issue with communication is that we assume that it has happened - and how we find the break points that cause miscommunication & frustration.
HOW TO DESIGN FOR SIMPLE (DFS)
How we build our products and training for simple to lower the "you must be this tall to ride" on your knowledge.
HOW WE MAKE YOUR PRODUCT DUMMY-PROOF
These 7 factors make it simple to framework each lesson/module to have the highest control and predictability of getting outcomes.
HOW TO ENGINEER CREATIVITY
My 5 minute way to get the creative juices flowing that creates the snowballing effect to drive 4-6 hour productive work sprints.
THE MODEL FOR MODELS
"Immediately following the conclusion of the meeting I had after the training I was able to create several models using the model you shared for creating models. 😂 Only JonCameron would have a model for making models." - Iggy Odighizuwa, Founder of CharlieAI
HOW TO TURN PEOPLE INTO CHEFS INSTEAD OF COOKS
How we create people who can think for themselves and make decisions faster.
EDUCATIONAL ARCHITECTURE
How we design an ecosystem of education for our clients internally and for them to teach and train their clients/customers.
PLAYBOOKS 101
Simple 4 part framework for creating playbooks internally and how to house, organize, update and create them.
HOW TO NOT MAKE BORING & SH*TTY PRESENTATIONS
This is a big one - most people don't understand that crappy presentations make it difficult to keep attention and drive behavior.
HOW TO PULL YOUR KNOWLEDGE OUT OF YOUR HEAD
My simple way to prompt and prioritize what material has to be pulled out and written down.
WATCH ME BUILD PRODUCT RIGHT IN FRONT OF YOU
An Inception moment - I will be showing you how I build this product and others in front of your own eyes from v0 to v10 as we refine it.
USING AI CORRECTLY TO ACCELERATE PRODUCTIZATION
My simple strategy to prompt ChatGPT or Claude to produce excellent curriculum and playbooks.
PLUS, A TON MORE...
GET IT TODAY FOR:
$2499
NOW, MAKE THE DEAL EVEN SEXIER AND TO SHOW YOU I'm SERIOUS...
I personally guarantee you will never find a more effective, proven system for codifying your knowledge and turning it into something scalable, actionable, and if applied properly... wildly profitable.
I don’t want anyone paying for something they aren’t 100% happy with. That's why this product is backed by a 60-day money back guarantee.
You’ve got a full 60 days to put this operating system to work.
You can call or email us any time (contact details below)
No hoops. No hassle. Even if it’s midnight on a holiday, I’ll make it right.
And here’s the deal...
You don’t need to send back a thing. Keep the course, the templates, the bonuses, and every single insight you’ve gained. My compliments to you for trusting me with your time.
This is my way of taking all the risk off your shoulders and putting it squarely on mine - where it belongs.
Still Not Convinced? Call One of My advisors NOW AT (564) 213-8483
THEY ARE STANDING BUY TO HELP YOU START THIS JOURNEY...
If YOU're STILL READING, YOU SHOULD KNOW - HERE IS MY GOAL
You should know I kept this page short for TWO REASONS...
First, this is not a complicated deal.
What I'm offering is simple - one of the best trainings in my library that took me 5 years to develop.
Second, the kind of person that this offer is really designed to appeal to is someone who understands the idea of LEVERAGE at a high level.
Like me, they are wired to take ANY advantage offered to them if it means that there is substantial growth to be gained on the other side.
I've invested hundreds of thousands of my personal wealth back into my own development through products and programs not unlike this one.
I comprehend the value of it better than most.
FOUNDER, ETHO
5-PART VIDEO OPERATING SYSTEM WHERE YOU'LL LEARN:
CODIFACTION PYRAMID
A deep dive on this new model of building and transferring expertise to provide power to you, your staff or your clients.
HEDGING AGAINST THOUGHT DILUTION
The inevitable issue with communication is that we assume that it has happened - and how we find the break points that cause miscommunication & frustration.
HOW TO DESIGN FOR SIMPLE (DFS)
How we build our products and training for simple to lower the "you must be this tall to ride" on your knowledge.
HOW WE MAKE YOUR PRODUCT DUMMY-PROOF
These 7 factors make it simple to framework each lesson/module to have the highest control and predictability of getting outcomes.
HOW TO ENGINEER CREATIVITY
My 5 minute way to get the creative juices flowing that creates the snowballing effect to drive 4-6 hour productive work sprints.
THE MODEL FOR MODELS
"Immediately following the conclusion of the meeting I had after the training I was able to create several models using the model you shared for creating models. 😂 Only JonCameron would have a model for making models." - Iggy Odighizuwa, Founder of CharlieAI
HOW TO TURN PEOPLE INTO CHEFS INSTEAD OF COOKS
How we create people who can think for themselves and make decisions faster.
EDUCATIONAL ARCHITECTURE
How we design an ecosystem of education for our clients internally and for them to teach and train their clients/customers.
PLAYBOOKS 101
Simple 4 part framework for creating playbooks internally and how to house, organize, update and create them.
HOW TO NOT MAKE BORING & SH*TTY PRESENTATIONS
This is a big one - most people don't understand that crappy presentations make it difficult to keep attention and drive behavior.
HOW TO PULL YOUR KNOWLEDGE OUT OF YOUR HEAD
My simple way to prompt and prioritize what material has to be pulled out and written down.
WATCH ME BUILD PRODUCT RIGHT IN FRONT OF YOU
An Inception moment - I will be showing you how I build this product and others in front of your own eyes from v0 to v10 as we refine it.
USING AI CORRECTLY TO ACCELERATE PRODUCTIZATION
My simple strategy to prompt ChatGPT or Claude to produce excellent curriculum and playbooks.
PLUS, A TON MORE...
GET IT TODAY FOR:
$2499
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